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User Experience

1. User Interface and Design

Betterment is known for its clean and intuitive user interface. Both the website and mobile app are designed to be user-friendly, with clear navigation and easy access to account information and investment performance. The dashboard provides a comprehensive overview of the user’s financial status, including portfolio value, recent transactions, and progress towards financial goals.

2. Customer Support

Customer support is a critical aspect of any financial service. Betterment offers multiple channels for support, including phone, email, and live chat. The company also provides a wealth of online resources, such as FAQs, articles, and tutorials, to help users navigate the platform and make informed decisions.

3. Educational Resources

Betterment places a strong emphasis on financial education. The platform offers various tools and resources to help users understand investing principles and make informed decisions. These include articles, webinars, and interactive tools that explain complex financial concepts in an easy-to-understand manner.